Yandex Metrica API / Yandex Direct API14 / CASE STUDY

GenesisGroup.

Individual website improvements and analytics tasks for a logistics business, including automated reporting through APIs and Telegram.

My contribution
Site improvements & analytics automation
Technologies
Yandex Metrica API · Yandex Direct API · Telegram · Reporting
Genesis Group — Genesis Group / 01
01 / Genesis Group / 01Project screenshot
01 / Project and brief

From data to useful reports.

For Genesis Group, my contribution includes individual website improvements and analytics tasks for a logistics company. Another part of the work is automated reporting based on data obtained through APIs.

02 / Scope of my work

Scope of my work

Site improvements & analytics automation

  1. Individual website improvements

  2. Yandex Metrica tasks

  3. Yandex Direct API

  4. Automated Telegram reporting

03 / DEVELOPMENT

Technical implementation

Yandex Metrica and the Yandex Direct API form part of the data sources; Telegram is used for automated report delivery. The technical focus is connecting API data to a practical reporting channel.

This case covers website support and analytics automation. It does not claim full development of the corporate website, ownership of advertising campaigns or measured revenue impact. The scope concerns technical changes and reporting workflows.

04 / Genesis Group

Project views

The images show the project context; my contribution is described above.

Genesis Group — Genesis Group / 02
02 / Genesis Group / 02Project screenshot

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